The People Team came to us with the ask to create a full campaign for International Women’s Day. International Women’s Day is about empowering women, lifting each other up and having the right allies for support. I wanted the hero visual of this project to reflect the diverse women working at Block. Created in Procreate, I illustrated a group of women holding up the letters “women,” as well as each other. From this, I created multiple versions to be used across different channels internally and externally on LinkedIn. My team and I launched this campaign with a third party platform called Brandlive, as well as our internal forum and across our social media channels.