A 360 campaign for Block’s annual company event.
Creating a visual identity for Block event titled “Global Block Parties 2023” – including a multi-platform digital experience, physical collateral and signage for the company-wide, international event.
Mockups
Collaborating cross-functionally across Block, along with a third-party vendor, I utilized Block’s brand guide to create designs for location-based launches that required unique landing pages with event details, FAQs, internal forum announcements and RSVP confirmation.
Animated logo created using After Effects for landing pages and email blasts.
Print collaterals
From a large banner for each of the party locations to call out Block’s ever-growing Communities groups to signage, stickers and physical collaterals, art files were prepped for print, proofed and produced.
